Clearly, the biggest part of Ford's decision is that they cannot ignore the gay and lesbian market. Queers have too much money and - while many are having kids now - most still have considerable amounts of disposable cash and no trust funds to set up. This is a good thing, right? Remember in the '90's when we all wrote "Gay Money" on our cash before returning it to active economic circulation?

While I certainly think it is important for corporations, not-for-profits, and charities to recognize the buying/developing/donating powers of the queer community, it is equally important for queer people to remember that spending money is not voting nor is it political action. Of course we all should want to be responsible consumers, but you cannot buy equality, liberty, or free speech (otherwise, it'd be uh, paid speech...nevermind). Money does not change minds and hearts. It does not change legislation. Consumer trends do not (and should not make laws); people should (and they should determine consumer trends). Ford may not be discriminating against us in their advertising and business practices, but in most states they are still allowed to do exactly that.

Check out this awesome book The Silent Takeover by Noreena Hertz for a more complete thesis on these ideas. I was inspired to pick it up after seeing Bill Moyers interview her on NOW a few years ago. Hopefully, it will serve as a reminder that while money is one tool in our fight for rights, it is not a victory in and of itself.