Gay furniture maven Mitchell Gold is working on a national educational campaign to end religious bigotry against gay, lesbian, bisexual and transgendered people in the US through the upstart not-for-profit Faith in America.

The organization's mission is for "the emancipation of lesbian, gay, bisexual and transgender people from bigotry disguised as religious truth" and is headed by the Rev. Jimmy Creech. Gold is the largest contributor to a campaign expected to cost between $10-16 million. The aim is to affect change in just one year. Gold told The Advocate, "This is not 'Let's spend a couple of hundred thousand dollars and let's see what happens. Our attitude is that this is a one-year project. I want to change this country in one year."

The project, which started in February, centers around a media campaign starting with print ads that will appear in local and national markets but will later extend to other media like radio, TV and film according to the organization's website.